Book Review – Steve Johnson, Internet Entrepreneur, “Where Smart Ideas Return From”
<p>We tend to have all had our "Aha!" moments when a replacement plan gels in our minds and changes our perspective. Steve Johnson, the author of "Where Smart Ideas Come From: The Natural History of Innovation" came up with an "Aha!" question.</p>
<p>He questioned why some places are welcoming oases for plan growth where other places are virtual deserts. His search led him to explore natural science, intellectual history and technology to identify where the fertile grounds of innovation are located.</p>
<p>Johnson is on a research to find how new ideas arise in our society. He desires to know what makes ideas ‘tick.’</p>
<p>If he will really figure that out, positive economic adjustments should follow. New ideas should translate to new products. New products may create new jobs. One can only hope.</p>
<p>The exploration considers a young Charles Darwin viewing sea life on an island and wondering why his location was more abundant with life than the surrounding sea. The question extends its scope to Joseph Priestley, who discovered oxygen, and Joseph Snow, who discovered a way to combat cholera.</p>
<p>Studies like these reveal sure shared traits. Ideas aren’t born absolutely ripe. They are sometimes not the single product of the ‘eureka!’ moment of a solo inventor. Ideas thrive in ‘fluid’ networks where hunches, clues, coincidental connections and serendipitous collisions occur randomly.</p>
<p>Idea development happens best where information flows freely. Restrictive governments are not the simplest platform for plan development. Neither are government systems that restrain plan exchange through copyrights, patents. Or corporate systems that shield proprietary information.</p>
<p>Johnson favors the openness of the educational model in that data is expressed, challenged and typically, improved, through oscillation of discussion.</p>
<p>One in all the most attention-grabbing studies issues the natural phenomenon referred to as "exaptation." This can be illustrated by the example of feathers on birds’ wings evolving to manage air flow permitting birds to soar.</p>
<p>Exaptation additionally happens in human innovation. Johnson cites Sergey Brin and Larry Page of Google as proof: They developed PageRank, the algorithm on which Google is based. Johnson suggests that their exaptation was an adaptation of laptop navigation- the hyperlink- that they applied to Net page content analysis.</p>
<p>Johnson’s conclusions are harking back to old time sage advice: Take breaks from your routine. Take a walk. Clear your head. As many folks have noted at times, the simplest ideas return once we are having a shower and our minds are otherwise occupied.</p>
<p>As an net entrepreneur himself, Johnson follows these rules in running his numerous on-line businesses. As the net highway remains virgin territory for business, innovation ought to thrive in the open house it provides.</p>
Adam Knight has been writing articles online for nearly 2 years now. Not only does this author specialize in Entrepreneur
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